U.N.I.T.Y. dat ah Unity!

Tampa, Florida witnessed the birth of unity sound in 1996. Named by ninja ford when he made the sound’s first dubplate the then one man sound made it’s move to Atlanta Georgia, now the home of the sound and it’s three members, Redcross, Dready and Sleepy.

UNITY is without a doubt Atlanta’s foundation when it comes to reggae/dancehall and the sound system business. This group of young men has over the years etched for them a solid place in the local market. Not only are they pioneers in the sound system business, they are also Caribbean music ambassadors and have devoted years to creating and maintaining one of Atlanta’s 3 Caribbean record/music stores. Redcross has also spent many years on the More Fyah show on WRAS 88.5 fm.

Having played in Tampa, Orlando, Charlotte, Bronx, Columbia, SC, Alabama, Chicago, Detroit, Japan, Virgin Islands, UNITY is inspired, influenced and motivated to continue in the business by their accomplishments and ‘when people tell us that they love how we play or they love the cds… etc’.

UNITY confidently states ‘anyone can create a sound, promoting is another thing but it’s easy as long as you know what you’re doing’. Differentiated from other sounds by their ‘presence’ the one aspect of the industry that unity most enjoys is ‘the people’ and urges young upcoming sounds to ‘be motivated by the love not the hype’.

Scotch Bonnett ... scotchbonnett@atlantareggae.com ...